Indonesia must not become a platform for Israeli business

Israeli companies are increasingly operating in Indonesia. They are using Indonesian locations, Indonesian creative talent and Indonesian commercial networks to promote their businesses in a country that does not recognise Israel and has stood with Palestine for decades. This growing commercial presence deserves far more scrutiny than it has received. SwiftOptics provides a clear example. The Israeli eyewear company describes itself as an “extreme eyewear” brand and has produced promotional content in Indonesia, including a video filmed in Nias with Indonesian creator @frank_videography. Its vice president, Yehonatan Dadon, has also posted photographs and videos from Nias, Lombok and Bali. This is not simply about an eyewear advertisement. It is about the increasingly visible presence of Israeli business in Indonesia and […]