As Israel becomes a global pariah, leaked Meta data reveals soaring costs for its brands

Internal Meta data leaked by company whistleblowers reveals that Israeli firms are facing a staggering collapse in global consumer engagement, as the country’s growing isolation over its genocidal war on Gaza drives up advertising costs and erodes its international brand. According to the data, obtained by investigative outlet Drop Site News, the cost-per-click (CPC)—a key metric indicating how much a company must pay to generate a single user engagement—has surged by over 155 per cent for Israeli firms between 2023 and 2025. This sharp rise is unmatched by global trends and reflects a massive rejection of Israeli branding across major markets. While Israel poured nearly $1.9 billion into Meta advertising between 2023 and 2024, its CPC rose from $0.094 to […]